Tuesday, July 21, 2015

EU Eyes Iran Amid Russian Dairy Ban
Tue Jul 21, 2015 7:56AM
presstv.ir

European companies are looking into Iran as a potential new market for their dairy products amid a Russian embargo, market intelligence firm Euromonitor International has said.

Russian President Vladimir Putin has ordered an embargo on dairy imports from Europe in retaliation for Western sanctions on Moscow over the Ukraine crisis.

Russian officials have traveled to Iran to source supplies of fish, dairy and meat from their regional ally which is under similar sanctions. In May, Russia gave the go-ahead to dairy and poultry supplies from six Iranian companies, RIA Novosti reported.

European companies have taken heart from finalized nuclear negotiations between Iran and the P5+1 group of countries. They are further buoyed by EU’s endorsement of the talks with Tehran on Monday, which paves the way for the removal of the sanctions.

It would “open up the 10th largest growing dairy market globally”, Euromonitor analyst Lianne van den Bos has said.

An Iranian customer buys dairy products from a supermarket in Tehran.

“Considering the fact that the Russian market is currently inaccessible to many dairy exporters with Putin’s extension of the important ban on dairy, Iran could be a potential target market for diary products initially intended for the Russian markets,” she said.

Denmark’s Arla Foods, the largest producer of dairy products in Scandinavia, Finland’s Valio and Dutch dairy producer FieslandCampina are salivating at the prospect of having access to the Iranian market, van den Bos says.

Around 40% of Iran’s population of 80 million is aged between 15 and 35 with an open attitude to packaged food products, making the country a “huge untapped market”, she said.

“Dairy already makes up a huge part of the Iranian diet.”

In May, Iran and France signed six cooperation agreements for a series of projects in livestock and fish farming during a visit by a senior representative of the French agriculture minister to Tehran.

The agreements included setting up a farm for growing dairy goats and sheep in Iran, Deputy Agriculture Minister Abbas Keshavarz said then.

No comments: